Post2Win - THINK ABOUT ITPost2Win
At first glance, many people, including investors would think that this new vehicle is fluff; including me.
However, it makes perfect sense. At the most basic level, it solves a problem whereby any retailer offers a chance to win something if you give them your name and contact information. Some people take the time, but many don't bother to fill in a slip of paper. And then the retailer has to get someone to enter all that paper data into a database; coupled with a reasonable chance of data entry error. Offering an entry to win something by tapping your phone is smart, effecient and reduces error.
But here's the BIG THING:
Offer customers a chance to win something when they enter your retail outlet everytime and the Retailer and CPG gets:
- they know your specific details/habits as you enter the store, before the customer starts shopping
- they learn what the customer buys, and in what combinations
- they have access to to that specific customer in store to offer them Digital Coupons
- they can offer that specific customer special deals to move products
- they can offer that customer special deals based on past purchase history
- they can offer that customer another incentive to return to the Retail Outlet with a discount for their return in the future
- the CPG can target that customer through the Retailer to buy more of their product line
- this allows the Retailer and the CPG's to manage the customer's experience within the Retail outlet, as if it were a Venue and increase the customer's spend per visit
- treating that specific customer (because you know they are in your Retail Outlet because of Tap2Win) in a special way, means that you are managing that customer's Loyalty because they're getting Real-Time offers targeted to them.
All provided by FOBI.
THINK ABOUT IT
Cheers
jdfm22