Dart321 does like to dump on deals, it what he does.The Nerea product has tremendous potential in a market segment that truly needs some innovation. The substrate maximizes the delivery of nutrients to the root system, holds 40% of its mass in H2O to make it a slow release on demand solution. It acts as a purolite/ aerator within the root zone. So the Nerea is a saleable solution.
Now the problem, yes the building of a plant and the setting up of a Sales Distribution Chanel. That's where Dart321 is right, talking about your plans and delivering on the plans is where the rubber meets the road.
Just like MLCL, it had terrmendous potential and look at the mess that company is in now. $ 0.03 and soon to be $ 0.02 lots of hype around it and all it is now is a Tax Loss.