Aurora Cannabis Aims For Health Plans In Canada Canadian companies are focusing on selling medical cannabis to patients whose purchases are covered by employee health benefit plans, reported MJBizDaily. Cannabis producer Aurora Cannabis
has adopted a benefits-focused strategy citing improved customer retention and consistency.
“Those that are in an insured program, by their very definition, buy more consistently, stay with similar pieces of medication for longer periods of time,” CEO Miguel Martin told MJBizDaily. “… The non-insured patients do appear to have a little bit of a smaller basket size, a little less interaction, and to be a little more variable.”