Big Tobacco Bid on TAAT? š§Maybe the bidding game is already on… I wouldn't be surprised if BT bought a piece of TAAT in a very near future with the aim to roll out the beyond tobacco concept just about everywhere in the world. Starting with California and L. A.
The success with TAAT Menthol will be huge... and there would be NO real competition after the ban. The doors are closed for BT and they will loose billions.
The Menthol tobacco smokers of today will simply love TAAT once they try it. That would be a totally unique market position in that category.
Who knows, maybe Setti is the guy working on such a deal while we speak…