Recessions Sellers are obviously forgetting that recessions to not last forever. Yes, revenue will decline in a recession, but it should recover very well post recession and a corresponding recovery in the share price should occur given the dominant position. Unless they are traders rather than investors ( 1 year +) they will regret their haste. More money is made by buying in a trough when a recession is looming, not when rates are dropping and expansion is on the horizon.