Nextleaf Needs to Increase Selling PricesEnough disrupting. Nextleaf has to increase selling prices to break even level. This is under their control. Competitors are now out of the game and it is time to consolidate the future of the company.
Gaining the extra 1% in market share is too expensive in opportunity costs. We need to rebuild our financial muscle, even by loosing a few % in market share, in order to be able to ripe the coming opportunities: pharmaceutical, mushrooms and American market.
We need a coherent plan to get to the next level. Not selling more joints. We already won that battle.