RE:TAAT on PBR - CBSOn TAAT' "Taat Global Investor Group" Facebook page I find it comical the argument that advertising on PBR has no effect! ** According to PBR, its fans are more likely to buy sponsors’ products than those of the big-four U.S. sports: the NFL, MLB, NBA and NHL. According to PBR, 58% of its consumers bought from a sponsor in the past year specifically because of that relationship's at all the statistics about who it reaches and users preferences to the PBR sponsors. ** More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 400 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series and Touring Pro Division.