Marathon not a race PE articulated in the video well a story in what the overall journey has been. The story is so important. No doubt it's been a challenge the last 2 years across the board as an organization and from an SP perspective however when mentioning material measures are now in place to speak to with confidence it sets the stage for some significant next steps. Important milestones transforming a leading edge technology into dominant player in the making. Peter can now confidently name milestone achievements on some exemplary clients and recent investments fully engaged into Xtracts model.
Sure evlv have more deployments in the field and they've achieved these fairly quickly mostly via the sales arms (namely Motorola) in place. Does this suggest in any way they or their tech is or are better than Xtract, IMO certainly not.
Like or not the Wolf interview Peter is getting the message out in a way he feels as a CEO will benefit the company. I trust he's building momentum that will take Xtract to a new level of engagement. Doesn't satisfy shareholders from a marketing perspective clearly but it sounds like they are not quite ready or willing to market Xtract in a way some think it should be. The target markets are clear to achieve their short term milestones. The verticals they are enduring are maturing and clearly supportive and we perhaps should trust the process.
Personally I like the fact they are not blowing news out the door as they have in the past. IMHO an SP break out is clearly on the horizon. Xtract are a force to be recorded with in a global security market that is on the verge of massive transformation. No matter what evolve has achieved to date the market pentetration remains at less than 1%.
good luck to all longs....