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Perion Network Ltd PERI

Perion Network Ltd is an Israel-based global technology. The Company delivers the digital advertising. ecosystem, providing brands, agencies and publishers with a holistic ability to identify and reach their customers across all channels with high-impact creative units that are orchestrated by its proprietary Intelligent Hub (iHUB), which offers cross-sell. Perion Network Ltd operates in three main pillars of digital advertising: ad search, social media, and display ,video or CTV. Another aspect of Perion’s technological solutions, is SORT technology. SORT alternative technology is a machine learning model that analyzes millions of data combinations to create cookieless targeting groups consisting of people who think and react to ads like one another.


NDAQ:PERI - Post by User

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Post by JonathanJSmithon Mar 07, 2023 4:22pm
373 Views
Post# 35324530

Why I like Perion

Why I like PerionI'm kind of bored so, I might as well be the first to post on this board in over several years.

For S&G, and since I'm a shareholder and every now and then like to validate my investment thesis, I did a DCF on Perion based on this year's expected numbers. The model assumes the following: 15% linear growth rate, 9% discount rate, 3% perpetual growth rate.
 
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Discounted Cash Flow Analysis: PERI
Shares outstanding: 44.7mm
PV(n) = CF(n)/(1+R)^n,    R=discount rate, Present value of cash flow in year n
PPV = CF(n)(1+g)/(R-g),    g = estimated growth rate of cash flow (over long term), Perpetuity Present Value after n years
n =     10,                   calculating present value of future cash flows for the next n years
CF(n=0) = 120.00,   estimated cash flow based on current flows, n=0
rexp_inc =  0.150,    expected annual increase in revenues/CF(%) (from years 1 - n)
g =     0.030,              estimated perpetual growth rate after year n
R =    9% ,                  estimated discount rate
            
Net Present Value (NPV):            
Year    CF(n)(mm)   NPV(CF)(mm)
2023    120.00        120.00
2024    138.00        126.61
2025    158.70        133.57
2026    182.51        140.93
2027    209.88        148.68
2028    241.36        156.87
2029    277.57        165.50
2030    319.20        174.61
2031    367.08        184.23
2032    422.15        194.37
subtotal: 2436.45    NPV(∑10):    1545.37
            
Net (N) Perpetuity Present Value (PPV):            
            
PPV=    7246.83        This value brings all future perceived cash flows after year n to year n.
NPPV(n)=3061.14    This value is the net present value of the PPV calculated above at the discount rate (from year n).
            
PPS = $103.05        Estimated Price-Per-Share derived from calculations above
MCe =    $4.607b     Estimated market cap

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As you can see, Perion is currently trading substantively below its intrinsic value.

According to Maoz Sigron, Perion's CFO, Bing's adoption of ChatGPT should be a boon for Perion (Raymond James Institutional Investors Conference 03/2023). Furthermore, Perion's cookieless technology SORT is expected to be SASSEd near the end of Q2. This in itself, considering that its effectiveness is around 3x better than Google's (and the industry's), will undoubtedly result in higher revenues and FCF. Is a step function forthcoming?

To cut it short, when you compare Perion against its peers, it's a diamond in the rough. It'll only be a matter of time before the street recognizes this and affords Perion a similar valuation to its peers, and that folks, will be triple digits :).

Sentiment: Strong Buy

Cheers,

JJ
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