How did Celsius holdings grow since Kevin joined them Celsius Holdings started to gain popularity in the mid to late 2010s, particularly as interest in healthy and functional beverages began to grow. The company's flagship product, Celsius, was first introduced in 2005, but it was not until several years later that the brand began to gain traction and expand its reach.
Celsius started to gain popularity in 2017-2018 when the company launched a new marketing campaign featuring celebrity endorsements and expanded its distribution channels. In 2018, the company also announced that it had secured distribution deals with major retailers, including Walmart, Target, and CVS, which helped to increase the brand's visibility and availability.
Since then, Celsius Holdings has continued to grow in popularity, with the company reporting strong revenue growth in recent years. The company's focus on health and wellness, as well as its commitment to innovation and expanding its product line, has helped it to stand out in a crowded market and appeal to a growing number of consumers looking for healthier beverage options.
Kevin Harrington joined Celsius Holdings as a strategic advisor, investor, and brand ambassador in March 2018, which was around the same time that the company started to gain more widespread popularity. Harrington's involvement with the company helped to bring additional attention to the brand and support its growth and expansion efforts. His experience in sales and marketing, as well as his network of contacts in the industry, were particularly valuable in helping Celsius Holdings to build its brand and reach a wider audience.