Happy Belly Food Group Signs 20 Unit Area Development Agr. Toronto, Ontario--(Newsfile Corp. - March 9, 2023) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce the signing of an area development agreement for the province of Ontario for the opening of 20 franchised restaurants of Lettuce Love Caf, a wholly owned subsidiary of Happy Belly Food Group.
"After closing on Lettuce Love Caf just five (5) months ago, we have had a chance to work with its people, their food, and successfully integrate its operations within our Happy Belly ecosystem," said Sean Black, Chief Investment Officer of Happy Belly. "It has all the elements of a growth brand that is now ready for franchising in an asset-light model for Happy Belly, the exact same model we operated with Mucho Burrito, Extreme Pita, and Pur Blendz. To help launch Happy Belly's franchising program, we brought in an Area Developer that we worked with previously on multiple brands to establish over 25 franchise locations across Ontario. I am very pleased to announce Scott Grandin as our Area Developer for Lettuce Love here in Ontario. Scott brings another key element to our team that will enable Happy Belly to accelerate unit growth. It is a lot of fun putting the band back together as we maximize the value of our assets with both organic and inorganic growth."
Happy Belly Food Group Signs 20 Unit Area Development Agreement for Lettuce Love Restaurants in Ontario (newsfilecorp.com)