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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.


TSX:ILLM - Post by User

Post by Torontojayon Mar 19, 2023 8:48am
353 Views
Post# 35347406

Acuityads cash account

Acuityads cash account

The good news for Acuityads shareholders is they held a lot of cash in a stronger $ US currency.  Also, the company is able to acquire companies at a much better valuation today than when they first raised equity. The bad news is they didn't do anything with that money. It didn't collect any interest and it's no wonder Silicon Valley Bank went under. In the last fiscal year, the company acquired C $14,499,976 worth of shares with that cash but what did they do with the rest? 

The banks will have a tough time competing when treasury yields are moving higher. It is disappointing that Acuityads held so much money at one location when FDIC insurance only covers up to US $250k. If you're going to be hoarding cash for almost 2 years, at least diversify your holdings to other banks to minimize your potential losses. 

Hopefully this situation lights a fire up their butt so they make a strategic move with that cash.

 

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