RE:M101, your take on the latest news release?My beef was always with the spin not the science and the new poster headline begins with "Differentiation" so of course I think it's an improvement. If you browse the poster block by block and ask yourself could this focus have been applied 5 years ago, you realize how easy and much more impressive it would have been.
Satisfied? Well not yet, I hope it's just the start of branding effort that only gets more aggressive as management realizes that it has no down side, this cannot be said of the old strategy which was just pandering to big pharma presumably for a quick exit. Respect still has to be earned.