RE:BB Ivy losing customers to Amazon Fleetwise, 4 so farNext logical question is why Amazon would backstabb Blackberry? it's all about the DATA!! the IVY model is too restrictive...like blackberry "top tier" security that no one wants to use.
By getting access to Car data, amazon can provide better services to auto companies. Amazon owns all the cloud ai models so it's natural for car companies to partner with Amazon directly and get very good AWS deals. All amazon has to do is promise not to sell the CAR DATA! Which they won't but in return they get lot umph out of the data. Win win for both.