Efficacy %s = Market shares = Revenues Big pharmas are all about revenues, earning/share.
One key factor to get them to earning/share is mostly revenues. And revenues are generated by market shares. Technologies that get higher market shares are those that can deliver higher efficacy %s.
TLT's treatment is not placing urologist out of their comfort zone. The equipments (fiber optics) are inserted via the same conduits (urethra) than they're used to. The rest of the process is automated. Instilling TLD-1433 or instilling BCG, that's nothing different, as they are both liquids.
We just need to present higher efficacy numbers than competition and we are in this process. Until p#13, we had disastrous Ph. 2 data. We had to revert this trend and that had to come up with treating more patients to see if the adjustments were appropriate and then, we had to let these new efficacy %s be above competition.