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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.


TSX:ILLM - Post by User

Comment by campston Apr 27, 2023 12:23pm
190 Views
Post# 35417238

RE:RE:Stockchase Insights

RE:RE:Stockchase InsightsGood points.  I'm still positive on Illm.  A couple of points.

1) META results suggest there may be imrivement on ad spend.  Market is reacting to that news today.  I watch a half dozen small adtechs. Illm is performing in the middle so far today with TTD up over 7% as i write.

5) margins will improve rapidly and exceed those of managed services. Ergo I don't thik the c
$200m rev comparison is valid. 

4) Yes, but there will be more profit. I would note, however that retailers may not recognize the tradeoff, at least initially.

3) i certainly hope they don't force transition.  They can let selg service run as long as it covers the variable costs.

I still have additional concerns.

6) I'm not suite the current CEO has the right skillset for the current needs of the company.  I would like to see a more marketing oriented CEO.

7) The AI frenzy.  Is their machine going to be better than our machine....especially when META will increase focus and $$$ on AI and slow down on the Metaverse.

Having said this, I note that the company is still sitting on a bag of money, Allumin customer base is growing rapidly, margins and cash flows will improve.and the arevstill a prime takeover target.

Glta.
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