RE:Hey Beaner53 I agree that Eric's article is a worthwhile read. Part three provides the backdrop for EXRO's value proposition to Wolong. Thanx for posting.
A phrase that caught my attention was, when considering cost, "the market must also be considered, as an economy car and a high-performance vehicle will have different cost criteria." Which helps explain where EXRO might be going with its Wolong collaboration.
If you look at the the three target companies in the NR, you will see that all have products in the premium market space. (Geely is an owner of Volvo, SMART, Lotus, Zeekr, Radar and Polestar)
Both Mercedes and Greely offer premium outdoor lifestyle brands. It has been reported that both are considering new high-end, off-road SUVs.
EXRO's go-to-market strategy is to "attack the market in waves". It is focusing on the niche markets in the short term, like buses and trucks, which Josh characterized as the "vacuum".
I look upon the premium market segment as part of the vacuum...maybe the second wave. Which would help explain the three names in the NR.
Just a thought.