BlackBerrys high-growth market thanks to John Chen BlackBerry today is organized around the two high-growth markets of cybersecurity and the IoT and is a leader in enterprise and embedded security. The convergence of cybersecurity and the IoT is aligned with BlackBerry’s capabilities, uniquely positioning the company to secure the interconnected IoT and expanding the company’s differentiation strategy. The convergence of cybersecurity and the IoT, translates to an IoT total addressable market (TAM) of up to $750 billion by 2030, which is 50 percent more than current IoT market forecasts without convergence.