Canopy knocking on the door of the US marketplaceis going to shake up the industry as a whole.<br /> <br /> It could be positive for forcing the lobbyists and politicians together to come up with a much better, progressive legislation towards a Federal program with a level playing field with beverage alcohol.<br /> <br /> There has been a ton of interest in cannabinoid infused beverage skus and major alcohol guys are already positioning for this as a real marketshare consuming event.<br /> <br /> WEED went all in in Canada and came up with about 10 cannabinoid infused beverages and built a state of the art bottling facility with extra capacity in anticipation of cooperation from policy and lawmakers who screwed it all up like only politicians can.<br /> <br /> Too many players saw easy money and law and policy makers allowed them to flood the market with product and skus to the point that there is no profit left until this goes through the right-sizing pains that are gaining momentum.<br /> <br /> That also explains the egress of potpreneurs to the US and other International destinations.<br /> <br /> This is a huge opportunity for the US to get it right with legislation colllaberated with invested lobbyists who know what they need and the government needs to do to avoid the pitfalls that are looming if they fail to do the right thing.
Got gremlined again but here it is anyways!