An enhanced CPO business model.....I refer to Bombardier's CPO program. RBC's Spracklin recent comments suggesting the program could eventually add another $1B of annual revenue. It's not like selling used jets is a new thing but much of this is in how the product it presented.
Just like in the auto industry where the same car can be bought and sold several times.by the company to new owners, offering reconditioned jets with all new avionics, freshened up interiors and warranties.helps add liquidity to these expensive machine.
The big plus is that It's a high margin revenue.
Despite a lot of smart money now taking advantage of split ownership programs, there's nothing that says success like showing off a "new" jet without spending + $75 million U.S.
GLTA