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BlackBerry Ltd T.BB

Alternate Symbol(s):  BB

BlackBerry Limited is a Canada-based company, which provides intelligent security software and services to enterprises and governments worldwide. The Company leverages artificial intelligence (AI) and machine learning to deliver solutions in the areas of cybersecurity, safety, and data privacy and specializes in the areas of endpoint management, endpoint security, encryption, and embedded systems. It operates in three segments: Cybersecurity, IoT, and Licensing and Other. Cybersecurity consists of BlackBerry UEM and Cylance cybersecurity solutions (collectively, BlackBerry Spark), BlackBerry AtHo, and BlackBerry SecuSUITE. The Company’s endpoint management platform includes BlackBerry UEM, BlackBerry Dynamics, and BlackBerry Workspaces solutions. The IoT consists of BlackBerry QNX, BlackBerry Certicom, BlackBerry Radar, BlackBerry IVY and other Internet of things (IoT) applications. Licensing and Other consists of the Company’s intellectual property arrangements and settlement award.


TSX:BB - Post by User

Post by TheKingReturnson Jun 08, 2023 4:24pm
83 Views
Post# 35487226

no car company wants to say we have "blackberry" in car!!!

no car company wants to say we have "blackberry" in car!!! it's mind boggling they decided to name a important platform after a failed hardware company!!! Tell me why a modern car company and EV company would want to say they put Blackberry Ivy in their car????!! The failed hardware company will make the new car sound so ancient and antiquoted. 

these clowns at blackberry do not think before branding a product. it's insane!!! 

they need to rename the product to QNX Ivy or something.

it's like Apple saying we put Kodak camera in our phone. Just think about the impact to Apple's image if they were to say that!!! 

They need to rebrand the product while it's still in infancy. Just like Blackberry Protect, it will fail if they don't rebrand. 

After failing blackberry protect they went back to Cylance. 
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