BlackBerry Ltd T.BB

Alternate Symbol(s): BB

Technology Software - Application

BlackBerry Limited is a Canada-based company, which provides intelligent security software and services to enterprises and governments worldwide. The Company leverages artificial intelligence (AI) and machine learning to deliver solutions in the areas of cybersecurity, safety, and data privacy and specializes in the areas of endpoint management, endpoint security, encryption, and embedded systems. It operates in three segments: Cybersecurity, IoT, and Licensing and Other. Cybersecurity consists of BlackBerry UEM and Cylance cybersecurity solutions (collectively, BlackBerry Spark), BlackBerry AtHo, and BlackBerry SecuSUITE. The Company’s endpoint management platform includes BlackBerry UEM, BlackBerry Dynamics, and BlackBerry Workspaces solutions. The IoT consists of BlackBerry QNX, BlackBerry Certicom, BlackBerry Radar, BlackBerry IVY and other Internet of things (IoT) applications. Licensing and Other consists of the Company’s intellectual property arrangements and settlement award.

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BlackBerry Ltd > Blackberry needs to change name!!

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Comment by TheKingReturnson Jun 15, 2023 6:06pm

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Post# 35499056

RE:RE:Blackberry needs to change name!!

People think BB Ivy is a new phone!! seriously. lol. chen is destroying such a critical product.

EGO and OLD minds running this company are ruining the chance of mass adoption and growth. Notice that BB Protect is no longer compared with Crowdstrike, because their AI is better than BB's. They have more data because they have more customers. BB is actually losing customers. .

The old minds don't understand marketing and branding. they are emotionally attached to the name blackberry. Chen is destroying chance of Ivy adoption by naming such a critical product after a failed phone company.

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