Sportswear is now over 60% of the apparel marketThis market is virtually ignored by Reitmans.
Reitmans is largely subscribed by womens clothes too.
I rarely go with my wife when she goes shopping at Reitmans largely because I wear lots of Sportswear and my wife does not ( but she compensates by buying lots of ladies clothes and totally price irrelevant .)
It seems to me that Reitmans should be considering the pros and cons of these two customer anomalies.