RE:Perhaps, the name change will bring us some good fortune in There is NO name change but they are being proactive with their resources against Wyloo ... trademark will allow them to use for sales and consumers to distinguish it their properties or goods
A registered trademark could deter counterfeiters from copying your product or causing confusion in the marketplace with a similar trademark to yours. Without trademark protection for your goods or services, customers may be unable to distinguish your genuine product or service from a fake
The purpose of trademark laws is to protect owners from losing income and sales due to confusingly similar marks between which a consumer can't differentiate. These laws also are designed to prevent confusion among consumers