Insiders Are Allowed to Sell....and that should not automatically imply something nefarious is going on. Insiders buy and sell all the time. A real concern would exist if they were to sell all the shares they currently own or if by exercising options they are somehow putting the company on a bad light. Neither of these are true!
Let's be honest, the biggest example, probably in Canadian stocks history, we're the rats jumping ship during the demise of Nortel. WELL is certainly not an example of this. Instead, one of the best instances of a director of a company putting their money where their mouth is is represented by the investment in WELL of Hamad Shahbazi when the company was in its infancy.
"Mr. Hamed Shahbazi, who is currently the Chairman and a director of WELL and will be appointed the CEO of the Company on May 23, 2018, subscribed for 5,534,064 Shares at a price of $0.37 per Share for a total investment of $2,047,603.68, or approximately 27% of the gross proceeds of the Private Placement."
That is not to suggest that all is well with WELL. But putting significant amounts of your own money into what was essentially a start-up at the time means something. Yes, profitability is still a major concern but the fact that current revenue growth is organic and not acquisition driven suggests this is not far off. Quarterly financials which are around a month away will certainly clarify whether this growth continues. Until then market conditions and overall low volumes of daily trading will provide opportunity for significant fluctuations (consistent individual trades of 100 shares up and down ....come on?) in the sp and quite possibly a continued downward trend.