DGTL's Engagement signs subscription licensing deal. Mr. Steven Brown reports
DGTL HOLDINGS INC. SECURES NEW ANNUAL PAAS SUBSCRIPTION CONTRACT WITH NATIONAL LEADER IN MORTGAGE LENDING PRODUCTS
DGTL Holdings Inc.'s wholly owned subsidiary Engagement Labs Inc. has secured a new platform-as-a-service (PaaS) subscription licensing agreement from a large national-based mortgage lending company in the United States. This client serves over 40 states with a range of financial products, has over $6-billion in annual lending volume, and is a new Engagement Labs key account.
This new annual PaaS licensing subscription contract is valued in excess of $200,000 and is focused on providing the client with regular comprehensive benchmark reports on the effectiveness of its brand and marketing initiatives in contrast to key competitors. The description of services includes regular monthly tracking to measure performance on KPIs (key performance indicators) and marketing effectiveness via TotalSocial's proprietary methodologies on scoring a) awareness; b) purchase intent; and c) sector relevance. The goal is to create a report and go-forward national and local strategy.
Monthly research reports will present relevant primary research data that include: demographics and customer profiling to create customer/potential customer/non-customer segment, volume of off-line word of mouth, marketing activation awareness, attributes that consumers perceive as most important (that is, trustworthiness, closing costs/fees, customer service, marketing messages), preferred types of media usage and key comparisons with previous metrics to be used to maximize attribution of future marketing efforts.
Primary insights are the incremental and additive impact of brand awareness (and favourability), on-line buzz volume, sentiment and content/topics of what people talk about on-line, and insights from marketing performance, customer analysis and KPI measurement to develop strategy and recommendations to help this client increase sales conversion rates.
"We are excited to continue to grow our relationship with this national leader in the real estate lending category. This annual subscription demonstrates the power of the TotalSocial platform in providing clients with a comprehensive understanding of consumer conversations and insights about enhanced engagement and dialogue," said Steven Brown, chief commercial officer of DGTL Holdings.
About DGTL Holdings Inc.
DGTL Holdings is an incubator and accelerator of digital media software platforms and complementary managed services. DGTL (digital growth technologies and licensing) specializes in accelerating commercialized business-to-business enterprise-level PaaS (platform-as-a service) companies with a focus in social, mobile, gaming and streaming. DGTL's vision is to build a digital media conglomerate via merger and acquisition and a blend of unique capitalization structures.