The Caddle/Fobi Press Release.. Give us Qples/Walmart Rob! Fobi to gain access to top-tier Grocers such as Sobeys, Loblaws, Walmart, and Leading CPG Brands Unilever, Nestle and PepsiCo
With the Fobi and Caddle agreement, joint first-party data collection will not only help CPGs reveal valuable insights, it will also reduce the cost of new customer acquisition, and help them focus on leveraging the spend of loyal customers. It will also enable marketers at Caddle’s large CPG clients to save time and money on value-add programs such as coupons delivered by Fobi’s recent acquisition Qples to increase shopping basket size informed by their customer’s spending habits and engage with them to promote new products and services. (Sidenote, Caddle partnership with Walmart was only 3 months prior to this press release)
https://www.globenewswire.com/news-release/2021/11/24/2340418/0/en/Fobi-Signs-Agreement-With-Caddle-Canada-s-Largest-Mobile-First-Insights-Marketplace-App-To-Target-And-Engage-CPG-Brands-and-Grocery-Retailers.html