RE:RE:RE:Budweiser divested from some of its craft Because of this fifth ingredient politics Tilray Brands scored large. Irwin Simon would never admit it was a direct consequence we got that amazing deal because of the controversy. Irwin Simon is too smart for that he knows it will blow over and he cultivated an excellent relationship with BUD while steering clear of the politics. The relationship between Tilray and Bud I feel will play a big role down the road when USA legalization or decriminalizing plus taken off schedule allowing states to decide happens.