DaveinCalgary, Craft Beer and TilrayI wanted to thank Dave for his post, reaffirming my earlier posts that Simple Simon pirchase of 8 craft brewers was a little late to the game - Tilray is getting in while the ones 'in the know' in the alcohol business are getting out. BUT - dont worry, Simple Simon will make craft beer 'cool again'.
Tilray's next acquisitions, after the Brylcreem announcmenet, is rumoured to be the factory that makes the 'Live, Laugh, Love' signs as well as the one that makes 3D glasses for movies. All hits that Simon can bring back - because ...... well, he's great.
Anyway, thanks again Dave - below are my previous comments and then hi-lites from your post for reference. Post by Keeleron Aug 16, 2023 12:30am 
131 Views Post# 35590345 Tilray, the cannabis company whose share price only rises
when an alcohol announcement is made.
I've read some amusing posts suggesting recently regarding Tilray's - once again using Simple Simon's failed 'growth by acquisition' - acquisition of some minor league, cash burning regional craft brewers - at a time when even the Craft Brewing Association admits that growth is over.
Stagnant sales and market share growth, in a sector that is over supplied by too many producers. Yes, local craft brewers will always have a place, new ones will pop up - to replace the ones that have declared bankruptcy and shut down, but a fad is a fad.
HI-LITES FRON DAVE'S POST The Possible Decline of Premiumization:
Premium alcoholic beverages have been outperforming other price categories for many years, helping drive the steady growth in craft beer. But the first half of 2023 has begun to show some cracks in premiumization, which may not bode well for craft beer, which is already slowing due to multiple other factors.
On Drizly, the overall average unit price of products sold has seen a steady increase since 2019, growing nearly 17% over the last five years. So far in 2023 that average has remained flat. It is obvious that inflation has triggered a change in the spending habits by consumers, but how much those consumers of higher-end alcohol, such as craft beer, are willing to give up their favorite beverage to save money is unclear.
One of the most noticeable aspects of this deal is the astonishingly low price – $85 million – that Tilray Brands, Inc. (NASDAQ:TLRY) paid for the 8 breweries combined. That’s about $150 per barrel – a far, far distance from the height of the craft beer industry when brands sold for as high as $1,000 per barrel only 6-8 years ago. This deal marks another sign that the large global brewers have lost interest in craft beer as they chase consumer preferences that are now trending into non-craft and non-beer categories.
https://investingchannel.com/article/590489/60-highest-rated-beers-in-america