BNN is more punch They need to do a ceo clip and run 15 seconds spots 8 times a day for few months. If they pay for the ads then they throw in the scrolling ticker for cheaper (always worth it). You can also bargain with BNN... prices are not set in stone.
Probably the most ROI in the PR/IR space for a pubco. 100x the effect of stockhouse and likely 100x the effect of this short clip on the life network. Plus it's targeted towards investors only... but more importantly institutional and family offices have it on religiously whereas they couldn't care less about stockhouse. People on their couch mid day also aren't very market savvy. The company is approaching a major milestone and it is quite necessary, if they want to have these warrants exercised, to have as many eyes on the story as possible.
It's important to have someone confidently and clearly articulate the most important key words in that timeframe. For example
"spectral medical is a medical device company specializing in the treatment of septic shock with a distribution deal in place with Baxter, one of the worlds largest medical device companies. Spectral is currently closing in on its interim enrolment of 90 patients for a phase 3 b open label confirmatory trial."
practice in front of the mirror to fit that into 15 seconds. The 15 second spots are so valuable because viewer's lose attention for the 30 second spots and the 15s are so much cheaper. Every investor is running this in the background while they're working. Make sure you use lots of graphics with the most important bullet points and make sure the ticker symbol is alway visible.
would make a profound difference for this company.. but hey... maybe they're not into getting eyeballs on the story.
I don't have much skin in the game here any more but to be honest there are people on this board that I want to see do well... this is my 2 cents if the company wants to listen.