definitive data or "what the camera sees"
With traditional media, brands can't tell who's watching or listening or if anyone is at all, but with VSBLTY they can. Beyond the initial proven increase in product sales, the accumulating dataset that can be mined provides a new powerful consumer analytics tool that has never been possible before. Imagine definitive data or "what the camera sees" rather than approximate demographics. Would you like to know what time of day, or what day of the week sees the most 25 to 45 year old women shoppers, and what advertisements they engaged with the most?
Computer vision technology is the most disruptive technology to impact audience measurement in advertising since the invention of radio, TV or even the internet.