RE:Meltdown Nice sale.
not just global environment.
the bull on this stock got people believing that the operations were gaining momentum, which turned out not to be the case.
also, the idea of buybacks and dividend likely over promoted as well. Board probably stays away from that given the operations took a turn for the worse.
Maybe they need to revamp the stores?
never been in one, but consumers seem to view the brand rather dimly.