Private label Vs. White Label In a private label arrangement, the manufacturer creates products exclusively for one retailer, who then sells them under their own brand. It's like a personalized product line for that specific retailer.
On the other hand, white label is a bit more flexible. In this scenario, a manufacturer produces generic products, and various retailers can buy and resell them under their own brand. It's like a generic product that multiple retailers can put their label on.
So, in a nutshell, private label is more exclusive, with products tailored for one specific retailer, while white label is more open, allowing multiple retailers to brand the same product.