commercials work.
But timing is everything. I was watching the hockey game on Wed. and a commercial for KFC chicken nuggets came on. I decided right then and there that I would try them. I got some the next day and then got enough for the family on the week end. But i would not have seen the comercial if it were not for the hockey game. Hopefully some business type people will be tuned in at 8:00 on a Saturday night. I think personally that expectations should be tempered so as not to be upset if the results are not stellar.