Tilray Brands Inc TLRY

Tilray Brands - Craft Beer and Anchor Brewing

[Keeler]

despite ventura's questionable theory, 

"Big beer agenda, crush the craft beer market."

the below quotes actual Anchor spokes people who state that 'inflation, declining sales and consumer habits changing' were the reasons, with the pandemic sealing their fate. (70% of their sales were from resturants).

If the oldest craft brewery in the U.S., supported by Sappora beer shut down, if AB Inbev and Molson are getting out of the craft brew sector, if the Association that represents craft brewers all publicly state that the sector has hit the ceiling and is now in decline - why do promoters ignore reality and facts and make statements without support or facts that Tilray will be able to not only survive and increase craft brew revenue - but Irwin 'Simple' Simon alone can, make craft beer 'cool again'?  

Anchor, first and oldest US craft brewery, to shut down after 127 years

This article is more than 3 months old

‘Grandfather of American craft brewing,’ started in San Francisco in 1896, to end operations amid financial struggles

Edwin Rios

@edwin_d_rios

Thu 13 Jul 2023 15.58 BST

 

After 127 years, Anchor Brewing is no more.

The first and oldest craft brewery in the US, which started in San Francisco in 1896, announced on Wednesday that it would end its operations after it struggled financially as a result of a competitive market, inflation and declining sales, particularly after the storied brand’s 2017 acquisition by the Japanese beer distributor, Sapporo.

Those factors “left the company with no option but to make this sad decision to cease operations” a company spokesperson, Sam Singer, said in a statement.

Garrett Oliver, brewmaster of Brooklyn Brewery, mourned the loss of the company in an interview with the Guardian.

Anchor’s decline represents the wider economic challenges craft beer distributors face in the years since the pandemic when consumer habits have changed and sales have suffered across the industry, leading to smaller breweries being acquired by major beer distributors, to rebrand, or to cease altogether. Sales are down.

 

“The stake through the heart of Anchor was the pandemic,” Singer told the New York Times. He added that 70% of the company’s products had been sold to restaurants and bars, which suffered in the years since the Covid pandemic.