Radio segment , very interesting…t say the least First of all my reaction yeasterday was disbelief.
Question being why?
A quick qualifier I was in sales for 3 years, for a multinational company.
I was constantly in top 5 across Canada.
That was many years ago. Pre Y2k!
Point I know a little bit about marketing, advertising etc.
One of my questions to senior management " why does our company not advertise".?
so, myself I like advertising.
why have a 5 second spot, sponsoring a local team, on a radio show?
Looking at Onc for the sake of " corporate opinion"
1. Mangement is welll aware of the constant bashers, FUD sters & shorting via the NAS.
Onc has no way to protect itself or respond to the multiple attacks against the company.
2. Onc is based out if Calgary, Nice gesture to give support to local sports events.
3. The radio spot has created attention: next step those who may not know can go too the web site & at a glance confirm the following
The recent advancement with Roche, co- therapy , colorectal cancer.
The acceptance of PanCan into a specialized Pancreatic phase 3 trial.
4. tomorrow ( Friday) there will be two more updates from SITC , prior to the Q3 update.
it has been argued in the last. Good news comes out & the price is either flat or drops.
Why?
An obvious image problem.
5 The trading activity in recent has been extremely low volume. Meaning, those holing are not selling & very little interest on the buy- side.
one could argue either way. However. There is no real excitement around onc ( shares).
That said, the medical community is about as informed as it can get. The last 6 months of N.R. Have all been very positive.
so, knowing more news is coming tomorrow ( SITC) & knowing there is a direct effort in the USA/ Nas to kill the SP.....why not generate some broader interests.
One very important point. About 2 months ago, there was a $17 million bought deal if ONC Shares.
sold Only in Canada.
As of now, we have no idea who that purchaser was other than " a medical based institution" ..paraphrase. ...something like that.
They also have options for an additional # of shares at about $2.60 usd.
Could that mystery Canadian investor & the Calgary radio spot be tied together some how?
no idea.
regardless.
The radio spot has created interest. Discussions Etc.
For months some have said " mangement needs to do more to promote the stock/ SP.
The real pay off will be when they announce a phase 3 deal.
might as well have as big an audience as possible to hear that news.
no such thing as bad publicity
im puzzled as to timing , none the less we will know more tomorrow etc