Setting price targets helps balance fear and greedAs discussed in earlier posts, I have been accumulating ENS for the last couple of months. I have picked up 59% of the ENS shares that I want to hold. I think owning ENS is a no-brainer at this time, but I have had to put my ENS ambition on hold for now as I have to a big cash comittment later this month.
I think it is very important to have both entry and exit strategies when buying stocks or any other asset.
The Buy side decision requires a lot of homework for me. Once I have decided that I want to invsest, I have to decide how much I want to invest, and what price I'm willing to pay.
How much I want to invest depends upon how an investment (ENS for example) fits in to my overall investment strategy. Am I investing for income or capital gain or for total return? What degree of risk does is involved? From there, it is simply about executing the trades and hoping that the market doesn't move away from my Buy price target
The Sell side decision is much easier in that I always set a Sell side target before I ever get in.
Unfortunately, we humans are emotional creatures. There is so much information out there and I often put value in what others say instead of sticking to my targets. When the price is moving up through my Sell target price, Greed kicks in and I experience FOMO. It is awful watching a stock price go higher when I sell too soon. On the other hand, sometimes "market" conditions shift (wars or other black swan events) and Fear can kick in. Fear is stronger than greed as we tend to be more concerned about protecting what we have than on how much money we might make.
I think the most important trait one can have as an investor is to conquer one's fear. Price targets based upon proper due diligence goes a long way towards placating fear for me.
Sometimes I don't have a Sell side price target which is the case for ENS. I intend to hold the shares for life or until I see a shift in ENB's strategy.
I can live all day long (well, all life long to be precise) on the 13.3% yield that I receive from ENS based on my original cost.
The fact that a significant chunk of ENS dividends are treated as Return of Capital lowers my cost base every month. I appreciate the tax free ROC portion of every dividend. The kids may have to pay some capital gains tax on the proceeds after spreading my ashes, but they already have more than they will ever need.
As long as ENB continues operate in a conservative way and to remain incredibly transparent in what they are doing, ENB is a no-brainer investment.
The risk of the NAV of ENS dropping below $5 is extremely low IMO (see previous posts if you don't know why I think that way). That makes owning ENS a better investment than ENB for me because of the 70% higher yield which is paid monthly and the favourable ROC tax treatment.
But what do I know!!!!