RE:RE:Share countWill Danone use their own label ? Fact is they have many products with different names. Could be they add Danone to Else's name, but why bother. You see the fact is that Danone already has agreements with stores everywhere. For Danone to add another product is no big deal to the grocers. What the grocers want is sales,and Danone has lots of that for the grocers.
So really does not matter if they use Else or not, most likely so. But the fact is Danone already has
working relationships with grocers, and to add another shelf space to their products is no big deal.
Either way, Else benefits. As does Danone.