was includdd in Tilrays acquisition of 8 craft brewers.
Dont hear much about Hiball though - maybe because AB discontinued the beverage two years ago?
AB iniducated that after several years of production, the sugarless, organic drink - which had no flavour in addition to no sugar - but lots of caffeine, simply wasn't getting sales and they weren't prepared to invest anymore cash into it.
HELLO Simple Simon!!!
AB - one of the worlds largest brewers couldn't make it work, but Simple Simon will 'make it cool again'!!!
Maybe Labatts will produce the beverage - I understand a big announcement is coming!!!!!