RE:RE:New Press Release - Sirona Biochem Initiates GlycoProteMim(TM) Trademark for Anti-Aging Molecule TFC-1326The question is why does Howie think this step is pivotal? Ignoring all the other useless self promoting claims of grandeur in the News Release, why does giving a molecule a name owned by Sirona vs calling it some letters and numbers? Nothing changes, and the same incompetence remains in management when they try to sell a branded vs non-Branded compound. My guess is Howie cannot make any decent deals again and is threatening market / commercialiize it alone to the world. God help us.