RE:News release = BIG MEH.Most BT's gave their molecules names, nothing special about it at all. Maybe Howie is in his own private Idaho and thinks this is somehow earth shattering. He really needs to get out more. He panicked at the share price and posted his over enthusiastic intention to give a molecule a name. Looks like another distraction, see it all the time when stock price sewers. Especially here. Make an announcement like hiring a new industry consultant or strategic direction when apathy manifests into selling. We need to know when AbbVie will launch a product with our skin lightener. Simple