Things to Do if you are Holding Long (R/S Notes)Be sure to Google everything you can on the topic of how a Reverse Split works and what it will mean to your average, your sharecount and how you should view the fundamentals (if you happen to do research).
I would highly recommend taking a screen shot (or writing down) what your current Book Value is as well as what you current Share Count is. Both will change once the consolidation comes into affect and (depending on your broker) it may or may not be accurately reported in your account. If this happens your broker MAY be able to adjust your account for you later (to show proper averages and book value) or you may be have to track your numbers independantly of your online account (eg in an Excel Spreadsheet or again, on Paper).
Make note of your current Average Price Per Share, this too will go up by 10x
By noting your original numbers you can always go back to your bank / broker to ask about anything that concerns you.
Once the consolidation is complete all historical charts will also change. Previous Lows will be increased by 10x and all previous highs will also increase by a factor of 10x.
Your sharecount will do down by a factor of 10 and your running average will go up by 10x. If you had a target price in mind prior to the consolidation you will need to consider if the target x 10 is still viable or not and how long you are willing to wait for that new target to come in.
WARNING: DO NOT GET CONFUSED POST-CONSOLIDATION. THE SHAREPRICE WILL BE JUMPING UP BUT SO WILL YOUR AVERAGE. WHAT MAY FIRST APPEAR TO BE A PROFITABLE TRADE MAY NOT BE IF YOUR NEW AVERAGE IS HIGHER -> KNOW YOUR NUMBERS.
If you have big-big concerns then call your broker to discuss. My experience is that they are willing to spend some amount of time on the phone with you to discuss various topics (outside of trading advise)
That's as helpful as I can be right now, as I noted earlier, I am doing my best not to comment on specific price movements I am speculating on.
Best Regards,
Q