In the recent Sandy Munro meeting...EXRO's technology offerings are inevitably going to be widely used. That will be the case even if the major auto companies are slow to adopt the coil driver and some/most ignore it altogether.
Why do I think that? I worked in the auto industry for 16 years, the last 5 years in Detroit eventually at the executive level.
I know that the auto companies will be adopting every available savings and cost avoidance. They will do continuing refinement going forward, so early adoption of new technology isn't the whole story. They squeeze every nickel. A penny saved per vehicle when you're producing millions of them adds up in a hurry. The process/software used to analyze "product cost" looks at every component in a vehicle: the sub-assemblies that make up each component, and the parts that make up every sub-assembly including every optional feature. They also factor in the standard cost of labour involved. They do this analysis continually, because of changing suppliers and varying prices.
In the recent Sandy Munro meeting recorded Nov. 28th, he mentions an auto company that he sees as an innovator/leader in adopting new technology. Then near the end of the meeting, he mentions an unnamed large German company. It will be a major milestone when the NDAs can be set aside and the market finds out which company that is.
I think that 2024 is going to be an incredibly successful year for Exro. So keep on keepin' on with Exro!