I've been doing some homework online regarding ElseIf you ask me, their products are extremely well priced. Now if Else can pull a rabbit out of a hat, and make drinks/snacks for seniors, or any age group for that matter, I'd love to see them knock down the top competitors like Boost, Premier Protein and Ensure. The sky is the limit here folks, and Else, in my opinion, is possibly capable of creating many many more products. The party has just begun. Glta. Jmo :)