I went to Shoppers Drug Mart todayWent to the baby food aisle. Saw three cans of Else on the top shelf. $34.99 each. Very clean and very visible.
I asked the cashier supervisor to look at it with me, because she's worked there for many years, and is super nice.
She said it's a new product.
I asked about sales, she said pretty good. People are buying it.
I asked about advertising. She said there was an advertisement on the bottom of the baskets that you carry around, for a little while.
It had an expirey date on the bottom of the can, of January 2025.
On the shelf below Else's product, was another formula, can't remember the name, locked behind glass, selling for around $65.00.
There are a lot of pre made drinks and food for infants at Shoppers, but not to many formulas to choose from. This was in a Shoppers in Toronto.
Overall, I was pleasantly pleased with my findings.
Good luck to all shareholders.