I went to No Frills todayThere was a good supply of Else products on a shelf, behind a steel cage, under lock and key. Protecting my investment as a shareholder. Love it. So many other items in a grocery store are not locked in a vault, per say, but Else products are and that brings a warm and fuzzy feeling to my thoughts as an investor. If the share price drops, I will consider multiplying my investment by 3 fold. Glta ;)