RE:RE:New Press Release - Sirona Biochem Launches Cosmetics Subsidiary- Sirona Laboratories(TM) If we take a look at the past 60 days at Sirona it becomes clear that there is movement:
- GlycoProteMim ( The Ingredient ) Trademark.
- Launch of Sirona Laboratories ( Their own Cosmetics Brand )
- Sirona Laboratories is a European entity, I am certain there is a reason for that, mayber European funds or cosmetics player?
- In regards to their latest video comparison to Retinol, it is clear that they are trying to make GlycoProteMim the new Industry standard. Bringing their own cosmetic line to the market is the only way to prove that GlycoProtemim is superior to Retinol and then every major company will come after them and beg for a licence or even might buy them out.
-If GlycoProteMim is superior to Retinol, the major cosmetic companies are screwed, Retinol, the current Gold standard is a 100 year old technology that comes with side effects and the industry so far has nothing better to offer.
- Leveraging the IP is smart to get money into the door for building up Sirona Laboratories, rather than doing a PP at low prices. Can not wait to see what they are cooking up there. i wonder how much coin they will need to build this up.
- I also think that we are currently under estimating how big this thing might become..... If their product line hits the market and crushes Retinol then this might become not just the Gold Standart, but catapult their sales into the hundreds of millions of dollars. Not to mention eventuell OEM licensing deals with major cosmtic players like Loreal etc....
- I think Linda Pullan has no pull in Europe.... I doubt she is involved in this, as this is a cosmetics deal
Let see what will happen next.....