Global Fiat Currency Debasement
With debasement of fiat currencies around the world, more fiat units are required to buy more tangible goods like gold, oil, electricity, electric cars, food, transportation, and other products.
https://www.zerohedge.com/geopolitical/catch-gold-wagon-or-lose-your-fortune-von-greyerz
Since the 2020 unprecidented dollar printing during the COVID pandemic the price of gold has remained elevated. The value of Sokoman's gold in the ground has increased substantually making Sokoman all the more attractive.
https://tradingeconomics.com/commodity/gold