RE:All the big dividend players are flirting with 52 week lows The problem with the dividend, just in one day you can going down more than your dividend ex: BIR has .80 pennies year dividende but the stock was at $9.50 and now is at $5.70, and the .20 pennies by quarter is less than what you can make in one day, so the dividend did not make something positive in the share price. In facts for the investors, the dividend is not so attrative because the risk is too high.