RE:short It does not really matter - Management has to deliver and fast or else this company will disappear.
I believe their woke / leftish plant-based way to appeal to people might work against them in the short term. I would stay away from the crowded plant-based category and concentrate more on the composition of the formula rather than its category.
there are many plant-based alternatives to dairy and soy in the market but which one makes the cut?
what is the characteristic that would make someone choose one of the other?
Buy Else because it is an alternative to dairy and soy
or
Buy Else beacuse of its innovative clean nutrition made with minimally processed whole food ?